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How to Choose a Hairstylist Part 5 – Value is different than Price

How to Choose a Hairstylist Part 5 – Value is different than Price

How did your interviews go? Hopefully you have a standout candidate already, but if you haven’t had time to do them or are still scratching your head wondering how you choose you are in the right place!  Today we are talking about the ????

It absolutely pays to be picky about personal services which is definitely why I’m writing this for you! A salon experience should be more than money due for services rendered.  You should receive far more value than the amount of money you paid. 

So what exactly does that mean? 

What else did you get out of your hair appointment besides the hair?

Example:

  1. Thelma goes to Salon ‘A’ for a cut and style and pays $45 for a great service.
  2. Louise goes to Salon ‘B’ for a cut and style and also pays $45 for a great service.

They look exactly the same right?

Hold up ? We have may more to talk about besides price!

Thelma’s appointment at Salon ‘A’ took around 30 minutes.  A quick in and out with lots of time to run a few errands after! 

Louise’s appointment at Salon ‘B’ on the other hand was 45 minutes since there was a lengthy shampoo and scalp massage included for a little extra pampering as well as some in-depth problem solving for the issue she’s been having with getting enough volume.

With both appointments priced at $45 which one has greater value? The one that saves you time or the one that takes time to pamper and help you? 

There is no ‘right’ choice, only the choice you see the most value in.

Personally this is why I love how many Salon/Stylist options there are locally.  That may sound backwards to you as I am an owner of one of those salons, but it’s so true!  We all offer something different making the odds of finding somewhere that aligns with what you value most that much greater.

One more example:

  1. Betty goes to Stylist ‘A’ for a full head of foil highlights, toner, cut and style, and pays $165 for a great service.
  2. Veronica goes to Stylist ‘B’ for a full head of foil highlights, toner, cut and style, and pays $195 for a great service.

Sure, if you are measuring on price alone Stylist ‘A’ would be a clear winner because her price was $30 lower but  here’s how it breaks down keeping value top of mind. 

Stylist ‘A’ has been licensed for 2 years with no additional education.  Stylist ‘B’ has also been licensed for 2 years but has completed an additional year of continuing education, and uses very high quality products.

Do you place the most value on price or do you see the value in paying an extra $30 for your service knowing that your Stylist has had more training and you receive the benefit of top of the line products?

Again, there’s no right choice – just your choice. 

Here’s a list of some common things you may want to check out in order to fully compare value:

  • How long the service takes
  • Perks of being a client (promotions, giveaways, etc)
  • The experience provided during your service
  • Quality of products used during your service
  • Total price and the cost of future maintenance
  • Your Stylist’s knowledge on how to keep your hair healthy doing the services you love to have
  • Your Stylist’s level of Education
  • Involvement in your community – does part of the payment you leave get put directly back into your community?

Just think about it.  The relationship you develop with your Hairstylist is very unique.  This is the person that sees you through getting married, births, deaths, sickness and celebration! That’s no ordinary relationship! ?

I’ll be back to wrap up this blog series with part 6, which in my opinion is the most important one!

 

Thanks for listening,

Carrie

www.cihairstudio.ca 

 

 

How to Choose a Hairstylist Part 4 – Time for an Interview

How to Choose a Hairstylist Part 4 – Time for an Interview

You’re armed with your inspo pictures, you’ve window shopped, done your online sleuthing and you’ve found some Stylists and Salons that have sparked your interest. 

The next step is to schedule an interview. Yes, an interview! 

What you were really doing while window shopping is looking at a resumes. Between Facebook, Instagram and a website you’ve got a good feel for the Salon vibe and standards, been able to read a biography of a Stylist (or two!), discovered their education and training, and maybe even read a little diddy on their outside interests and hobbies.  Kind of sounds like what you’d read on a resume, doesn’t it?

While many, many clients choose to skip this step, I really, really recommend you don’t.

Interview ALL your potential Hairstylists.  In Hairstylist terms this is called a Consultation but for you it’s nothing more than an interview.  I highly suggest you meet more than one candidate before filling the position and here’s why…….

Things can be made to look shiny and magical online but at a consultation, there can be no smoke or mirrors.  It’s just you and the Stylist, in the Salon, talking about what they have to offer you. 

Here are some questions you’ll want to know the answers to after your ‘Interviews’:

✔ Who did you immediately feel comfortable with? Intuition is an amazing thing

✔ Who gave you their full, undivided attention and stopped talking long enough to listen to everything you were requesting? 

✔ Who asked questions? Thoughtful ones, focused entirely on you

✔ Who said ‘No’? Don’t take this one the wrong way but don’t you want someone you can trust?  Someone willing to tell you why a different option would be more complimentary for you or to let you know your hair could really use a break from colour and needs some tlc? You want a professional.  Professionals take their responsibility to you seriously even if that means recommending a lesser service because their job is to get you the best result possible.

✔ Who surprised you? Who did you learn something from that you didn’t know before?

✔ Who would you have to wait to get an appointment with? This one is twofold.  The longer you have to wait to get your service done the more people there are that already love that Stylist’s work.  This one will either be a positive or a negative for you but since this is about you and your perfect Stylist, you get to decide!

✔ Who made pricing part of the consultation? You have to see the value in the cost of the services.  Again, this is something that only you can decide but you are going to need to know the price before you’ll know if it seems reasonable to you based on your experience so far. So much more about this topic in Part 5!!

✔ Who did you just genuinely enjoy talking and being with? This matters! If you are putting the effort in to find your perfect Stylist I’ll guarantee you’ll want to choose them for all your future services too. Wouldn’t it be nicer to do that with someone you actually like, in the environment where you feel most comfortable? 

The key here is to gather the same information from all the Stylist’s you interview.  You’ll have enough information for a comparison so you can then make an informed decision.  Informed decisions get the best results! 

I’ll be back soon with a deep dive into the rabbit hole of salon pricing.  You do NOT want to miss it! ?

Thanks for listening,

Carrie

www.cihairstudio.ca

How to Choose a Hairstylist Part 3 – Look at the Salon

How to Choose a Hairstylist Part 3 – Look at the Salon

How was window shopping?

In part 2 of this blog series on How to Choose a Hairstylist, we talked about the wonderful online world that makes it super easy to get a really good look at your potential new Hairstylist’s portfolio. Hopefully you’ve had an opportunity to check out a bunch of different Hairstylists which brings us to part 3 of this series!

It’s time to look at the Salon.

What difference could the Salon possibly make? First, let’s make a list of what you really want from a hair appointment. Sort of like your ‘must haves’!

Let me guess at a few:

  • Makes you feel welcome and comfortable
  • Might be a bit edgy and trendy
  • Gives great customer service
  • Has knowledge and new things to try since they are constantly learning
  • Might be super upbeat and bubbly
  • Makes you feel pampered
  • Stays consistent from visit to visit
  • Knows the latest colour techniques (think back to when balayage first started) and current trends
  • Might be calming and relaxing
  • And most importantly gives you GREAT hair

Have I hit a few? Can you relate to some points?

I’ll be frank.  The points above can be met by any Stylist at any Hair Salon, but as you may well know that isn’t always the case.

A great Salon creates a blueprint for the type and quality of hair services, the customer experience and the level of education required of any Stylist who chooses to work there.  In other words…..

★ If you want a party of a hair appointment with music in a busy, upbeat and fun atmosphere, find the salon like that.  That’s where your perfect Stylist will be.

★ If you want a quick dash in, dash out hair appointment find the Salon like that.  That’s where your perfect Stylist will be.

★ If you want individual one on one services with no other clients in while you enjoy your service, find the Salon like that.  That’s where your perfect Stylist will be.

★ If you want a quiet, calm, relaxing hair appointment to feel a little indulged and pampered, find the salon like that.  That’s where your perfect Stylist will be.

★ If you want a high end, uber professional, chic, knock your socks off experience, find the salon like that.  That’s where your perfect Stylist will be. 

Human nature reveals the following to be true:

‘People like people who are like themselves.’  

Find the type of Salon experience you want to have because your perfect Stylist will also want to be there too. 

I’ll check back in soon with part 4 ?

Thanks for listening,

Carrie

www.cihairstudio.ca

“If You Aren’t Growing, you’re Dying”

“If You Aren’t Growing, you’re Dying”

There’s this saying in business:

“If you aren’t growing, you’re dying.”

It’s something I’ve always been conscious about but have also learned relates to so much more than just business.

It is an essential element of achieving pretty much anything we aspire to.

We are taught to go to school Monday through Friday for our entire childhood and teen years.  Once we’ve chosen our career we’re to go to school some more.  A few more months or years of the learning process. We are essentially, year after year, forced to grow.

We are challenged mentally, emotionally and even physically (late nights studying, early mornings at a part time job to pay off the full time education).

And then it stops. No more school. We are finally ready to adult!

We start working in our career with the illusion that we’ve learned it all.

Depending on your chosen career you may literally have learned it all but for most I’d say there is always something else to learn.

It’s different now though.  You’re adulting. You’re responsible for your committment, for holding yourself accountable.  There is no Teacher, no one to hold your hand and force you to sit for 6 hours a day until you get it. 

Your advancement, or lack there of, is entirely within your control. An idea so exhillirating you can’t wait to make it happen! Adulting for the win!  

You know what you have to learn.  You know how to do it, you’ve seen it done, and lots of others around you have accomplished it so there’s no way you won’t get it!

And yet, no matter how hard you try, you are unable to make progress.  You try and try and still no progress. Frustration is rampant, lack of confidence is finding its way into your mind and what once seemed so easy is now close to impossible.

Remember the saying? “If you aren’t growing, you’re dying.”

I’ve definitely experienced this myself. I’ve also seen it happen to Stylists at countless stages in the learning process and unfortunatley, sometimes the hurdle proves too difficult to overcome.

We all get caught up on the skill itself, not paying attention to what we are thinking or saying to ourselves about our progress.  We fail to recognize things that have become habits, even ones that may be working against our efforts.

Growing is about more than the skills. 

People stop growing, or fail to progress because the pain of not having ‘X’ (insert whatever you really want here) just isn’t great enough.

Relax – its not my intent to offend – its just the honest truth. I’ve personally experienced it many times. When you desperately want something how much are you willing to change to get it?

Enough to get completely out of your comfort zone and change your habits? Enough to grow your mindset by working through some incredibly tough limiting beliefs?  Enough to ask for help? How far out of your comfort zone are you really willing to get?

Just like in business, if you aren’t growing by working on your mindset and beliefs, there is no progression.

In my very small corner of the world I’ve actually never seen someone acheive what they so desperatley wanted, without having to do the inner work first. As soon as the inner work happens, things magically change.

Great leaders and visionairies, the people we look up to that can seem to do no wrong.  Those that come by their skills naturally and climb both professional and social ladders with ease? These people work twice as hard on their mindset and habits as they do on the skills in their career.

They are badasses at personal growth.

They push out of their comfort zones and recognize quickly and easily when they are holding themselves back.

The most interesting thing about this is that people who are stuck, coming up against the same obstacle time and time again, aren’t even aware of needing to invest in their personal growth.  What they do know is that life is hard and no matter how much they try, they just aren’t making the progress they desire.  It is always because an entire list of excuses for why what they did didn’t work.

We don’t know, what we don’t know.

The change of habits and pursuit of personal growth can be modeled.  It can be discussed, suggested, even taught, but until the pain of a situation is too great to bare, nothing will happen.

Sometimes people choose not to grow personally.  The choice is to take the easy route, bypass personal growth and simply pick up the same cycle in a new place, with new people and expect a different end result. It becomes an everlasting pursuit to find where it will get easier.

Stop searching. Start looking inside.

You have the ability to do whatever you dream of.  I know its not easy, but it will be the biggest gift you ever give yourself.

Just look inside.

Thanks for listening,

Carrie

www.cihairstudio.ca

 

Hairstyling Apprenticeship Standards – a Grey Area?

Hairstyling Apprenticeship Standards – a Grey Area?

I thought I had a handle on the requirements of both the Apprentice and Sponsor in the Hairstyling Apprenticeship process.  Recently I had my eyes opened to some inconsistencies which allow some to fly under the radar and fast track the system.  I refrain from saying ‘cheat’ the system since most Apprentices do so with the consent and approval of their Sponsor and the ‘system’ itself.

For as long as I can remember, the apprenticeship process required both schooling and work hours.  Work hours are spent with a sponsoring Stylist who is required to teach and sign off on all the essentials skills in the apprenticeship handbook.  I’ve been through the process as the Apprentice and now as a Sponsor.

Imagine my surprise when registering my third apprentice discovering an entire ‘grey’ area I had not realized existed.

Hair styling is classified as a Compulsory Trade in Ontario. After completing the schooling and work hours mentioned above, it requires a final exam to become fully licensed. Traditionally, this is 1500 full time school hours, 2000 salon working hours, totalling 3500 hours.  The new part time Apprentice school program of 480 hours requires an additional 3020 salon working hours for the same 3500 hour total.  Seems simple enough right?  As long as 3500 hours are completed, regardless of the schooling path they choose, the hairstyling apprenticeship is fulfilled and they are able to take their final exam to become fully licensed. 

Here’s where things get interesting.

When completing paperwork for a recent hairstyling apprenticeship I was informed that if I signed off all the ‘skills’ in the handbook the final exam could be taken

‘Whenever I felt the apprentice was ready.’  

Pardon? Ready as in she has put in her 3500 hours, right?

The clarification I asked for didn’t exactly sit well with me; ‘No – she doesn’t really have to complete all the hours – just send her with a letter that says how many she completed and that you feel she is ready to take her exam’.  Well really. Where’s the consistency in that?

Just to clarify – PLEASE correct me if I am wrong.  I’ve sponsored may Stylists since this happened and to my knowledge things are still the same. Now with the Ontario College of Trades gearing down, my hope of a consistent system is less than before.  I would love to find out that this murky grey area I uncovered is but a bad dream and there is actually a concrete system to ensure every hairstyling apprenticeship requires exactly 35o0 hours to achieve full licensing.

Most of you that know me can clearly see I’m a black and white type of person.  At a fork in the road I will go left or right – I’m not into off roading down the middle, throwing caution to the wind to rip donuts in the mud. I realize not everyone is the same but here is what really bothers me about all this.  

HOW is this fair to the apprentice and THE CLIENTS?

Why should one apprentice work a gruelling 3500 hours when the next one doesn’t have to? Why should one sponsor make the decision that an Apprentice has completed ‘enough’ hours when 3500 is the actual requirement? Why should a client have to question whether the newly licensed hairstylist you have an appointment with has in fact completed 3500 hours?

There are provinces where hair styling is not regulated at all.  You could go into a salon and book an appointment with a hair stylist who doesn’t have a license, which you may or may not be aware of.  In that situation you rely on the reputation of the salon you are going to, their education program and the quality of their work to know whether the stylist will serve you well.  Sadly, even though there are governing bodies for hairstyling apprenticeships in Ontario,

I encourage you as a consumer to do your homework.  

Make your stylist choice based on more then just whether they hold their license.  Learn about their work, inquire about their training and education, ask who their Sponsoring Stylist was.  After all – finding a great Hairstylist is really about trust! Has your Hairstylist earned your trust?

Thanks for listening,

Carrie

www.cihairstudio.ca

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